New-car buying help for consumers

The dealership has a process.
Now you have one too.

I spent years selling vehicles inside dealerships. Dealer Defense puts that experience on the buyer's side of the table.

CHOOSE YOUR DEFENSE DIY WITH THE BOOK

Built for the buyer

How much help do you want?

$99 Deal Review
Already have an offer? I'll review the numbers before you sign.
$499 Full-Service Defense
Know what you want? I'll handle the dealership negotiation process.
DIY Book
Want to do it yourself? Learn the process I would personally use.
FORMER DEALERSHIP SALESPERSONExperience from the other side of the desk
BUYER-SIDE SERVICEI don't sell you the vehicle
NO MAGIC PROMISESProcess, transparency and informed negotiation
Choose your defense

Three ways to buy smarter.

Handle it yourself, get a second set of eyes, or hand off the negotiation.

DIY

Dealer Defense Book

DIY
  • Step-by-step buying system
  • Dealer email templates
  • OTD price strategy
  • Trade and finance guidance
SEE THE BOOK
Service 01

Deal Review

$99
  • Selling price
  • Rebates & incentives
  • Fees & add-ons
  • Trade structure
  • Financing structure
REVIEW MY DEAL
Service 02

Full-Service Defense

$499
  • Vehicle and market research
  • Competing dealer outreach
  • Price & incentive negotiation
  • Fee/add-on review
  • Trade strategy
PUT ME ON YOUR SIDE
Start with a $99 Deal Review? Upgrade to Full Service and your $99 is credited toward the $499 price.
The dealership negotiates for them.
I negotiate for you.
Why Dealer Defense

I'm not here to sell you a car.

I spent years selling Hyundai, Chevrolet, Ford, Jeep, Chrysler, Dodge and RAM vehicles in Florida and Iowa.

Dealer Defense exists to give the buyer a process of their own.

Dealerships are businesses and deserve to make money. The goal is to understand the transaction, create competition, and make informed decisions with your money.

MY STORY
The DIY option
DEALER
DEFENSE

The new-car buying playbook

Available on Amazon

Want to handle the deal yourself?

The Dealer Defense guide walks you through the process I would personally use—from budgeting and preapproval to dealer competition, trade, financing and delivery.

Talk to Dealer Defense

What are you trying to buy?

Tell me where you are in the process. Your submission will be emailed directly to me.

Dealer Defense is independent and not affiliated with any manufacturer or dealership. No specific savings or transaction outcome is guaranteed.