Independent new-car negotiation service

You pick the new car.
I handle the dealership negotiation.

Dealer Defense is a buyer-side car negotiation service for consumers who know what new vehicle they want but don't want to spend their time going back and forth with dealerships. Tell me what you're looking for, and I'll handle the research, dealer outreach, comparison and negotiation process.

Full-service buyer support

What I handle for you

Vehicle and market research
I research the vehicle, pricing and available market information before negotiations begin.
Dealer outreach
I contact dealerships and create competition for your business.
Price and incentive negotiation
I work through vehicle price, discounts and applicable incentives.
Fee and add-on review
I review dealer charges and identify costs that deserve additional scrutiny.
Trade strategy assistance
If you're trading a vehicle, I'll help you think through how the trade fits into the overall transaction.
The dealership has a team.
Now you do too.
How full-service negotiation works

Let someone else handle the dealership back-and-forth.

Once you know the new vehicle you want, Dealer Defense can take over the negotiation process and work to identify a competitive transaction without requiring you to spend hours calling, emailing and visiting multiple dealerships.

Step 01

Tell me what you want to buy

Send me the vehicle, trim, drivetrain, major options, preferred color and any other requirements that matter to you.

Step 02

I research the market

I review relevant pricing information, current inventory, incentives and competing dealership opportunities before deciding how to approach the negotiation.

Step 03

I contact and negotiate with dealers

I handle dealership outreach and work to create competition around your purchase instead of relying on a single dealer's initial offer.

What you're really paying for

A car negotiator on your side of the table.

Dealership employees negotiate vehicle transactions every day. Most consumers only buy a new vehicle every few years. That experience gap can make it difficult to know when a dealer's offer is genuinely competitive.

Dealer Defense gives the buyer an experienced process of their own.

I spent years selling vehicles inside dealerships. Full-Service Defense applies that experience to market research, dealer communication and negotiation from the buyer's perspective.

The goal isn't to pressure a dealership into an unrealistic deal. The goal is to understand the market, create competition, review the entire transaction and help you reach a deal that makes financial sense.

What I negotiate

More than just the monthly payment.

New-car selling price
I focus on the actual vehicle price rather than negotiating only from a monthly payment.
Manufacturer incentives
I review applicable rebates and incentives as part of the overall transaction.
Dealer fees and add-ons
I look at documentation fees, accessories, protection products and other dealership charges.
Competing dealership offers
When appropriate, I use multiple dealerships to create real competition for your purchase.
Trade strategy
I help keep the trade-in from obscuring the underlying vehicle purchase numbers.
Financing considerations
I help you evaluate how financing fits into the transaction so the vehicle price and loan structure stay clear.
Who this service is for

Full-Service Defense may be a good fit if...

You know the new vehicle you want

You've already narrowed down the make, model or trim and want help finding and negotiating the actual deal.

You don't want to negotiate with dealerships

You'd rather have someone experienced handle the emails, calls, comparison and negotiation process.

You want an independent buyer-side perspective

Dealer Defense doesn't sell the vehicle and isn't negotiating on behalf of a dealership.

You don't need to become a car negotiator.
You can hire one.
Ready to hand off the negotiation?

Let Dealer Defense handle the dealership process.

If you know what new vehicle you want and would rather have an experienced buyer-side negotiator handle the dealer outreach and negotiation, Full-Service Defense is $499.